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Boomers And Seniors Housing: What Will The Future Look Like?

December 14, 2020

Presented By: Bob Kramer, President and Founder of Nexus Insights

Date: December 17, 2020 at 1:00PM ET

Tomorrow’s customer—the boomer generation—is likely to emphatically reject today’s models of seniors housing. For boomers, today’s products reflect their parents’ notions of aging and retirement, not theirs. What values and aspirations drive boomer preferences and choices? How can we reach boomers now rather than in 10-15 years when they need care? What will be the key factors for success in serving the boomer market?

Key Webinar Learnings

  • Understand the differences between the greatest generation’s view of aging and retirement and that of
  • the boomers.
  • Discover why market segmentation is so critical in serving the boomers now.
  • Learn about lifestyle models and the new “Boomerville.”
  • Understand why customization and personalization will be essential in serving the boomer market.


 This webinar has been submitted for approval to offer 1 CEU for nurses and administrators.